More often than not you think you will have it all figured out in regards to what your business will be in the future. Let us tell you that this won’t be the case and that is the magic of starting a brand.
The core values of your business should fundamentally stay the same to ensure that you have a basis for making everyday decisions. By aligning your decisions with your values this will help you continue to grow in the ‘right’ direction.
Those who have been following us since the beginning would have noticed the evolution of how we got to be where we are today.
We started with our planner range which then evolved into introducing personalised products as well as design services and then along came the idea to make handmade bibs! Say what?!
The truth be told we were evolving based on what people were requesting from us rather than what was best for our business overall. It’s safe to say we have now moved on from our short lived experience in personalised baby bibs (well for now anyway) and reconfirmed our vision.
How do you know if you are growing your vision well?
1. When you look at your social media accounts, do you understand what your business is about at a first glance?
2. Can you define what your business does in a short sentence or a few words?
If you are not sure about the two questions above then maybe it’s time to get a grasp on the idea of changing so that you can keep growing.
How can I confirm that a change in direction is what I need?
1. When you think about your own business and you don’t even know what you specialise in.
2. You speak to someone who has to ask what you do, even though you have everything you do on your website.
3. You are trying to do so many things and everything you do doesn’t relate.
Understanding where you are at currently within your business and reflecting on this often will provide you with the perspective as to whether or not you need to make a drastic change (like deleting all your instagram posts and starting fresh – yes we did this!) or marketing your services in another way to continue growing your brand. Remember you have the power to make the change and the growth will happen all in good time as you become clearer about what direction you want your business to take.
After all this change and growth within the last few months we hope you have become clearer on what we do (if not please tell us!!). The core of our business now focuses on offering design services and small business development. We breathed a sigh of relief once we defined what we want to offer as a business and the feedback from you all has been amazing and we couldn’t be more grateful!
We would love to hear from you if you are a small business in Melbourne! Email us – firstname.lastname@example.org to arrange a consultation.
Ash + Lauren