When you decide to set sail to your venture there is so much to do, but the question is when you are up and running what should you continue to prioritise?
Whilst you will be required to manage and operate the daily tasks of your business, remembering to stay focused on your customer should always be at the top of your list. There is nothing more important than your community because without them how will your business continue to grow?
So what are the three sea’s (excuse the pun!) that you should focus on when you are starting a business?
If there is one thing that a new business should focus on, is being consistent. It can be said that ‘consistency is key’ when you are wanting to achieve results and we couldn’t agree more.
So how do you integrate consistency into your business?
Our advice would be to start with a couple of areas first, making sure they are being integrated and actioned at a high standard before continuing to add more to your list.
What do you start with first?
We believe that establishing a strong online presence whether this be Instagram, Facebook or a website is the ideal starting point. Whatever platform you choose to begin with, do it properly. That means establishing patterns to build trust with your community from the very start. If you plan to post twice a week on Instagram then make sure you do this. If you are promising to deliver a blog once a week then make sure you deliver on that promise.
How do I create consistency?
Our philosophy is that everything starts with a plan. If you don’t have a plan then how do you know what you are wanting to achieve?
Once you establish your tasks, actively plan to complete them and make sure you are turning up to deliver what you are promising.
So what if your plan changes?
This is totally ok, but you need to communicate your changes with your audience.
When you are building a brand you want to be building a connection and relationship with your audience and this means letting them know what is going – well as much as you can without telling them everything!
One of the hardest things in business is this idea that you have it together and everything works perfectly all the time. Honest truth, this is not the case and you have to be able to adapt.
There is so much that goes on behind the scenes, but the one thing that should be a number one priority is your customer.
So how do I communicate with my audience?
The number one thing that you can do for your customer is be there! This can be as simple as commenting on their posts on Instagram or even simply liking one of their photos. Share what you are doing through photos and stories to let them into your brand. If you are going through a change or know you won’t be active on your page for a while – let them know. The worst thing you can do is just disappear. If a customer sends you a message or email make sure you reply and make sure you reply within a timely manner (not days or weeks later!) Communicating with your customers should be your top priority and if it is doesn’t excite you when someone wants to connect with you then maybe you need to re-think what you are doing!
Networking and collaboration is key for businesses in general, however for small business we believe it is one of the most important things that you can do.
The great thing is that there are so many businesses around that would love to hear from you – after all they are also wanting to grow!
So which brands should I reach out to?
It is important that you don’t just reach out to any business, but instead think about which ones align with your values and will connect with both your audiences.
We would recommend creating a list of the type of collaborations you would like to be part of. You can then find businesses that suit your idea, rather than creating an idea based on a business you love, as this may not always represent your brands vision.
We are always looking to collaborate with like minded brands and individuals trying to grow their business. If you have any ideas, we would love to hear from you, please send us an email at firstname.lastname@example.org and we will be in touch.
Ash + Lauren