For any new business it’s common to take on everything because cash flow is non-existent. The one thing we’ve learnt though, is you can’t physically do everything and most importantly do it well. Choose what you’re good at and focus on succeeding in those areas. If you are not an expert in a particular area consider outsourcing this task to a professional.
When it comes to managing your social media you need to ask yourself a couple of questions:
- Does social media spark joy for you?
- Do you have the skills to dominate the oversaturated social media market?
- Do you understand the benefits and importance of social media?
- Can you monitor your analytics and understand what changes need to be made?
If you answered yes, then the rest of this blog you’re going to love. However, if you answered no to any of the above then most likely your time and skills will be better used elsewhere and it’s time to outsource to a professional. If the expense of a marketing agency still isn’t possible, I would recommend investing in a consultation with us where we can take you through the basics and set you up with a short term social media plan that you will love to manage.
So you’ve decided that you’re going to rock your own social media? Girl you’ve got this and we’re going to share our top tips to help you get started.
Know your content
Understanding your brand, product/service and demographic is key to knowing what type of content to post. Ask yourself what you’re trying to achieve from each post and the value it is providing to your following. If it is not marketing your business, promoting your vision or helping you achieve your desired results, don’t post it.
Create your plan
Once you know what type of content you want to be posting you can create a social media plan using software like Planoly for Instagram and Later for other social media accounts. Both of these platforms will allow you to manage, plan and schedule your posts from your computer or phone. They include features like auto-posting, which allows you to plan and schedule ahead of time.
We also recommend scheduling content 2 weeks in advance to maintain consistency and use recent content in your feeds.
Engage with your community
Engagement is all about building a relationship with your social media community, so that you can grow a genuine following.
You can easily become fixated on the number of followers you have. Remember this is only a vanity metric and will always change. Focus on growing a community that values what you have to say.
Ask yourself, would you rather 300 followers that convert into clients and ongoing sales? or 300,000 followers that don’t bring any value to your business? We know what we would pick.
With so much beautiful content out there these days, you need more than just a pretty feed to grow your following and this is what we recommend to increase engagement:
- Follow accounts you genuinely love and want to connect with.
- DO NOT follow and unfollow, just to grow your following.
- Interact with your community by liking and commenting on their posts/stories.
- Always respond to comments left on your posts.
- Encourage communication on your posts by asking questions.
- Reach out to accounts that inspire you via personal message.
Once you’ve got your content, plan and engagement sorted the next important step is your analytics.
Monitor your analytics
You can follow all the steps above, but the only way you can determine what is working well is by monitoring your analytics.
Some of the common stats to monitor on your social media platforms:
Reach: The total number of people who see your content.
Impression: The number of times your content is displayed.
Engagement: The amount of interaction people have with your content (e.g. likes and comments)
Audience: The break down of your following (e.g. location, age and gender)
If like us, you also have a blog, we would recommend setting up Google Analytics to monitor the engagement and interaction of each post.
By understanding and monitoring the above analytics you will be able to provide better suited content to your following, increasing engagement and sales.
If you have any questions about this blog or would like us to create a customised social media plan for your business, please send us an email at firstname.lastname@example.org and we can answer your questions via email or arrange a one-on-one consultation via Skype or in person if you’re based in Melbourne, Victoria.
Ash + Lauren