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Building A Brand

Building a brand

When deciding to start your own business one of the most common factors we forget to consider, is how will we maintain a work-life balance?

Dinners with friends, weekend getaways, lounging around with your friends or partner, can all soon become a distant memory. We’re not saying that you can’t have it all, however initially your business will take up the majority of your time. Running your own business requires dedication, it means saying no to things that you would usually say yes to and most importantly it requires strong relationships with your loved ones, so they understand and don’t feel isolated during this transition.

If you’re questioning whether you can put your business first, then this might not be the right time for you. It’s not about choosing what you want, but understanding that it will require nearly all of your energy and if you don’t go into it full heartedly, you cannot succeed.

When you work full-time and work on your business after hours, it can be difficult to believe that this amazing venture you’re on isn’t just a hobby, but your job also. We found it hard to use the phrase ‘sorry I’m working’ when we were at home working from our bedroom, it was almost a feeling of guilt.

For a while we let insecurities like this get in the way of what was important; running and growing our business. Truth is, if you don’t believe in yourself, brand or vision, how can you expect anyone else to?

Don’t be afraid to be busy, it’s what you want when building a business. Just make sure you do your best to maintain a healthy, happy and organised lifestyle as much as possible.

We’ve provided a few tips below to assist you when transitioning into business mode:

1. Allocate time

Like anything new, you can’t expect to adjust straight away, all growth takes time. When making time to work on your business, start small and allocate timeframes that work for you. For us, we started with Tuesday nights, it was one night of the week we kept completely free for working on our business and there was no negotiation about it. Once you get used to one day, you can continue to add more and before you know it you will be in a routine that suits you and your lifestyle. We recommend referring to our 3 Month Plan to assist with planning your weeks and months.

2. Believe in yourself

Don’t let insecurities stray you from why you started your business in the first place. Stay focused on your goals, believe in your brand and remember that you are the perfect person to bring your vision to life.

3. Don’t feel guilty

Do what makes you happy and don’t feel guilty for putting your business first. It’s okay to say no, it’s okay to say you’re busy and it’s completely okay to say you’re working, even if it’s from home.

4. Remember why you started

When you’re questioning whether all this work is worth it or feeling down about having to say no for the twentieth time, go back to why you started. Remember why this business makes you happy and why the problem you’re solving is important to you, we promise, you will quickly get back that ‘let’s kick goals’ mindset.

5. Be realistic

If you go into business expecting nothing but highs, you’re going to be in for a shock. Establishing a brand is a complete rollercoaster, but preparing yourself for the up’s and down’s ahead of time will allow you to see each obstacle as a chance to grow. We also recommend setting achievable goals before creating stretch targets and most importantly, make sure you take time to celebrate every victory no matter how big or small.

Ready to take action? These are your next steps: 

  1. Get comfortable with the word ‘no’
  2. Determine what your ideal work-life balance consists of and be realistic about the time you need to allocate to make it happen.
  3. Schedule in your first weekday and/or weekend for working on your business and remove any guilt associated with building your brand.

For more lifestyle and business resources, sign up to our Lifestyle Collection, you’ll gain FREE access to our ever growing collection of eBooks, printables, guides, checklists and various digital downloads to help you take action and transform your personal, work and home life.

Looking for a more tailored solution to your lifestyle and/or business?

Check out our services here to find out how we can help you.

With happiness,
Ash + Lauren

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